Molson Coors Ups Stake in The Rock’s ZOA Energy

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Molson Coors Boosts Stake in Dwayne Johnson’s ZOA Energy

Molson Coors Beverage Co. has just upped its investment in ZOA Energy, a popular energy drink company co-founded by the famous actor and ex-wrestler Dwayne “The Rock” Johnson. While the exact money details are kept under wraps, this move marks a significant step for both companies.

Two-Year Partnership Strengthens

This collaboration isn’t new; it started two years back when ZOA Energy hit the market. With this latest deal, Molson Coors isn’t just sticking to its role as the sole distributor of ZOA Energy, but it’s also grabbing a seat at the decision-making table on ZOA’s board.

ZOA Energy’s Ambitious Expansion Plans

ZOA Energy is on a mission to grow big. It’s already a hit in over 42,000 shops and has a massive reach across the U.S. and Canada. Now, the brand is setting its sights on global markets, planning to up its game in advertising and marketing.

What Makes ZOA Energy Special?

ZOA Energy drinks are not your average energy boosters. They’ve got caffeine from natural sources like green coffee and green tea, packed with vitamins, electrolytes, amino acids, and the exotic camu camu extract. Plus, they’re free from added sugar, using sweeteners like sucralose and acesulfame potassium instead.

Dwayne Johnson’s Vision for ZOA Energy

Dwayne Johnson, a key founder of ZOA, takes pride in the brand’s commitment to quality. He’s thrilled about working with Molson Coors to bring these top-notch drinks to more people. The ZOA team, including Dany Garcia, Dave Rienzi, and John Shulman, is all set to double down on their marketing strategies next year, especially in the digital world.

Molson Coors’ Diverse Beverage Portfolio

Molson Coors, famous for beers like Coors Light, is branching out. They’ve recently taken over Blue Run Spirits, a premium whiskey brand, and have even joined forces with Coca-Cola for some unique alcoholic beverages. This expansion into various drink categories is part of their strategy to become a more versatile beverage company.

A Bright Future for ZOA Energy

Michelle St. Jacques, the Chief Commercial Officer at Molson Coors, sees the investment in ZOA as a crucial step in their journey to becoming a more diversified beverage giant. The goal is clear: to make ZOA Energy a major player in the bustling energy drink scene.

Source: Food Business News