Dana White Champions $100m Bud Light Deal

Producer News

In a recent interview with Tucker Carlson, UFC President Dana White highlighted the strength of the organization’s $100 million partnership with Anheuser Busch, the makers of Bud Light. Asserting the brand’s deep resonance with American values, White emphatically stated, “If you consider yourself a patriot, you should be drinking gallons of Bud Light…You should have Bud Light drums stacked in your garage and drinking it right out of the keg. They are way more aligned with you than most of these other beer companies are. That I guarantee you. Take it from somebody who’s in the know, who does business with beer companies.”

Despite facing initial criticism for the UFC’s alliance with the beer company, White remains firm in his stance. Addressing the detractors, he confidently remarked, “I don’t care what people [think]. I know who I am, I know what I stand for, I know what I believe in, and the people who are close to me know, and I’m on the right side of this, believe me when I tell you.”

Additionally, White spoke about CM Punk’s return to WWE in a conversation with Sports Illustrated. He shared his delight and support for Punk, saying, “It was amazing. I texted and congratulated him, it was incredible…I’ve had nothing but a great relationship with him since the day we met…He’s a super nice guy. He’s one of the easiest people I’ve ever dealt with.” These remarks underscore White’s ongoing commitment to fostering strong relationships in the combat sports world.

Source: Sports Keeda