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China Drives Danone’s Growth


Danone’s Strong First Quarter Driven by Growth in China

Introduction to Danone’s Quarterly Performance

Danone, a global leader in the food and beverage sector, has reported encouraging first-quarter results for 2024. The company announced consolidated sales of €6.8 billion ($7.2 billion), marking a 4.1% increase on a like-for-like basis from the previous year. This growth has been significantly propelled by robust performance in the China, North Asia, and Oceania regions.

China’s Impact on Danone’s Growth

In the highlighted regions, Danone achieved impressive sales figures amounting to €840 million, with an 8.9% like-for-like sales growth. This growth was driven primarily by an increase in volume or mix, which rose by 6.9%, and a price increase of 2%. China’s market has been particularly influential, with specialized nutrition and sports drink brand Mizone experiencing significant gains. Mizone reported a strong start to the year, with steep double-digit growth rates.

Related: Danone Exceed Sales Projections

Contributions Across Product Categories

Danone’s success this quarter can be attributed to positive developments across all its product categories:

  • Specialized Nutrition: Sales in this category grew by 3.8% to €2.18 billion.
  • Waters: This segment saw an increase of 8.1%, reaching sales of €1.13 billion.
  • Essential Dairy and Plant-Based Products: Sales were up by 3%, totaling €3.5 billion.

These figures demonstrate a well-rounded advancement across Danone’s diverse portfolio, underscoring the effectiveness of its strategic focus areas.

Related: Danone’s Strategic Move into the Yogurt Mix-in Market

Strategic Moves and Leadership Commentary

Antoine de Saint-Affrique, CEO of Danone, commented on the quarter’s results, emphasizing the company’s ongoing strategic transformation. “In what remains a challenging environment, we continued making good progress on our transformation agenda, strengthening our category fundamentals, intentionally driving our winning mixes and geographies while delivering on portfolio rotation,” he stated.

He also highlighted significant milestones such as the successful closure of the disposals of the Horizon Organic and Wallaby milk and dairy activities in the United States, along with Michel & Augustin. These strategic disposals are part of Danone’s broader effort to streamline its operations and focus on its most profitable and strategic areas.

Related: Danone Strike Action Called Off

Future Outlook for Danone

Looking ahead to the remainder of 2024, Danone has set an optimistic forecast for its financial performance. The company anticipates a like-for-like sales growth of between 3% and 5%, coupled with a moderate improvement in its recurring operating margin. This outlook is based on the assumption of continued strong performance in key markets like China and sustained improvements in its global operations.

Conclusion: Navigating a Dynamic Market

Danone’s first-quarter results of 2024 reflect a company that is effectively navigating a complex and challenging global market environment. With strategic adjustments and a focus on high-growth geographies and product categories, Danone is well-positioned to maintain its competitive edge and deliver sustained growth. The company’s ability to adapt and thrive, particularly in strategically important markets such as China, is a testament to its robust business model and proactive management strategies.

This performance sets a positive tone for the year, as Danone continues to execute its transformation agenda and capitalizes on emerging market opportunities to further bolster its global presence and financial health.

Source: China Daily

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