Bud Light’s Triumphant Return to UFC
Recap of Bud Light’s impactful return as UFC’s official beer sponsor at the high-profile UFC 297 event, highlighting branding strategies and record revenues.
Continue ReadingFOOD & BEVERAGE INDUSTRY NEWS
Recap of Bud Light’s impactful return as UFC’s official beer sponsor at the high-profile UFC 297 event, highlighting branding strategies and record revenues.
Continue ReadingIn a recent interview with Tucker Carlson, UFC President Dana White highlighted the strength of the organization’s $100 million partnership with Anheuser Busch, the makers of Bud Light. Asserting the brand’s deep resonance with American values, White emphatically stated, “If you consider yourself a patriot, you should be drinking gallons of Bud Light…You should have […]
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