Nestlé Unveils Nestlé Sustainably Sourced Chocolate Range: A Step Towards Sustainable Confectionery
Nestlé, the renowned food and beverage conglomerate, is set to revolutionize the confectionery market with the official launch of its Nestlé Sustainably Sourced chocolate range in travel retail. This significant milestone is a testament to Nestlé International Travel Retail’s (NITR) commitment to innovation and sustainability, marking a pivotal moment in the company’s journey towards leading the regeneration of the confectionery category. The launch coincides with the global observance of Earth Month, reinforcing Nestlé’s dedication to environmental stewardship.
Introduction of Nestlé Sustainably Sourced Chocolate Range
Nestlé’s latest offering, the Nestlé Sustainably Sourced chocolate range, made its debut at the prestigious 2023 TFWA World Exhibition in Cannes. With the tagline “Does Good, Tastes Great,” this smooth chocolate range received an overwhelmingly positive response from consumers and industry experts alike. Stewart Dryburgh, General Manager of Nestlé International Travel Retail, expressed delight at the exclusive launch of Nestlé Sustainably Sourced in the global travel retail market. Emphasizing the product’s commitment to sustainability, Dryburgh highlighted Nestlé’s dedication not only to delivering exceptional products but also to supporting the farmers and communities involved in their production.
Product Line-Up and Global Roll-Out
The Nestlé Sustainably Sourced chocolate range offers a diverse selection of flavors, catering to various preferences. From Dark Chocolate with Blueberries, Almonds & Hazelnuts to Milk Chocolate with Raisins, Almonds & Hazelnuts, the range promises a tantalizing experience for chocolate enthusiasts. The global roll-out of Nestlé Sustainably Sourced will commence this April, extending throughout the summer. Strategic partnerships with key travel retailers ensure extensive activations, aiming to captivate and entice younger confectionery buyers across major airport locations worldwide.
Sustainability at the Core
Nestlé Sustainably Sourced embodies Nestlé’s unwavering commitment to sustainability. By leveraging its Swiss chocolate expertise and collaborating with the Rainforest Alliance, Nestlé aims to support cocoa farmers and their communities. The brand’s disruptive and engaging campaign features innovative marketing strategies, including personalized product sleeves and captivating visuals highlighting Nestlé’s efforts to improve cocoa farming families’ livelihoods through initiatives like the Nestlé Cocoa Plan.
NITR’s “Together We Grow” Platform
In addition to the chocolate range, NITR introduces its “Together We Grow” platform, an exclusive initiative for travel retail aimed at accelerating sustainable programs in collaboration with retailer partners. This platform aligns with Nestlé’s broader sustainability objectives, encompassing packaging projects, responsible sourcing initiatives, and long-term engagement with cocoa-farming communities through the Nestlé Cocoa Plan.
Nestlé’s Commitment to Sustainable Practices
Since the inception of the Nestlé Cocoa Plan in 2009, Nestlé has actively engaged over 150,000 cocoa-farming families, focusing on enhancing farming practices, improving social conditions, and ensuring product sustainability. Nestlé’s dedication to sustainability has earned it a prominent position on the Candy Industry’s “Global Top 100 Candy Companies” list, reaffirming its status as a leader in the confectionery industry.
Conclusion
The official launch of Nestlé Sustainably Sourced chocolate range marks a significant milestone in Nestlé’s journey towards sustainable confectionery. By combining indulgence with sustainability, Nestlé sets a precedent for responsible business practices within the industry. As consumers increasingly prioritize ethical and environmentally conscious products, Nestlé’s commitment to sustainability serves as a beacon of inspiration, paving the way for a more sustainable future in confectionery.
Related: Nestlé and Cargill’s Collaborative Effort to Reduce Cocoa Carbon Emissions
Source: Snack & Bakery
