Mars, a global food and pet care provider, announces plans to overhaul its packaging, starting with its snack portfolio, with the aim of achieving 100% reusable, recyclable, or compostable packaging.
Engineering Solutions for Sustainability
To achieve its ambitious sustainability goals, Mars is leveraging simulation software from Ansys, enabling the redesign of over 12,000 packaging types. This technology streamlines the packaging development process, offering insights into production phases and minimizing the need for extensive physical testing.
A Vision for a Waste-Free Future
Qing Qi, Vice President of Global Innovation at Mars Snacking, emphasizes the company’s commitment to creating a world where no packaging becomes waste. This vision aligns with Mars’ Sustainable in a Generation plan, driving innovation and partnerships to revolutionize packaging practices.
Digital Transformation for Sustainable Development
Mars is implementing simulation software to foster a digital-first approach to packaging development. This transition enhances efficiency and agility, enabling Mars to accelerate progress in its sustainability initiatives across its packaging ecosystem.
Quantifiable Progress and Environmental Impact
Early reports from Mars indicate significant reductions in development time and plastic usage through computer modeling. Walt Hearn from Ansys praises Mars’ commitment to sustainability, highlighting the potential of simulation and digital engineering in driving environmental progress.
Ambitious Climate Goals
In line with its commitment to sustainability, Mars has set ambitious targets to halve carbon emissions by 2030 and achieve net-zero emissions by 2050. These goals are part of Mars’ Net Zero Roadmap, underpinned by a significant financial investment to drive tangible results.
Leadership in Climate Action
Anton Vincent, President of Mars Inc. North America, reaffirms Mars’ dedication to combating climate change across its global operations. From manufacturing treats to pet care, Mars is committed to fostering a sustainable future for people, pets, and the planet.
Conclusion: Pioneering Sustainable Practices
Mars’ bold initiative to redesign its packaging underscores its leadership in sustainability within the consumer goods industry. By leveraging innovative technology and committing to ambitious climate goals, Mars sets a precedent for driving meaningful environmental change while prioritizing consumer convenience and sustainability.
Related: Mars’ Innovative Plan to Increasing Gum Sales
