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      • Sprecher Brewing, Assassin’s Creed Shadows unveil to limited-edition can
        on February 21, 2025 at 3:00 pm

        Sprecher Brewing Co. teamed up with Ubisoft to release a limited-edition 16-ounce root beer can in celebration of Assassin’s Creed Shadows, the highly anticipated next chapter in the video game series. 

      • Jarritos JARRIBOBA
        on February 21, 2025 at 5:00 am

        Jarritos, a beloved Mexican soda brand known for its bold flavors and rich cultural roots, announced the newest addition to its sweet suite of beverages rooted in culture and connection: JARRIBOBA. 

      • Celsius Holdings to acquire Alani Nu
        on February 20, 2025 at 10:00 pm

        Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

      • G.O.A.T. Fuel limited-edition can features Jerry Rice
        on February 20, 2025 at 3:00 pm

        G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

      • NÜTRL will ‘Keep It Tasty’ in new campaign, highlight new flavor
        on February 20, 2025 at 2:23 pm

        The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.

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