Boycott Gains Momentum
A viral TikTok showcasing untouched Kellogg’s products amid a boycott gains traction, with shoppers actively avoiding purchasing the brand’s items.
Sparse Shelves and Discounted Prices
In the TikTok, shelves are filled with Kellogg’s cereal and Cheez-Its, marked down in price yet still untouched by shoppers, indicating widespread support for the boycott.
Support for the Movement
Comments on the TikTok express solidarity with the boycott, with shoppers revealing their refusal to spend money on Kellogg’s products and suggesting a broader boycott of companies that forget their customers.
Origins of the Boycott
The boycott originated from outrage over CEO Gary Pilnick’s comments suggesting that impoverished individuals could afford cereal for dinner, sparking criticism and calls for a boycott of Kellogg’s products.
Accelerated Action
While initially planned for April, the boycott gains momentum earlier than expected, as evident from scenes in supermarkets where Kellogg’s products remain unsold, signaling an immediate response to the controversy.
Continued Impact and Response
The impact of the boycott prompts reflection on consumer activism and corporate accountability, with Kellogg’s facing significant backlash and consumers actively choosing to boycott the brand’s products.
Call for Change
As the boycott persists, consumers demand accountability from Kellogg’s and other companies, emphasizing the importance of corporate responsibility and ethical business practices.
Related: Kellogg’s CEO Faces Backlash Over Dinner Suggestions For The Poor
Source: The Daily Dot
