Introduction
Online grocery shopping has become increasingly popular in recent years, with more and more consumers opting to purchase their groceries from the comfort of their own homes. This report will focus on the top 10 supermarket brands for online grocery shopping, examining their market share, financials, volumes, and future plans. By analyzing these key factors, we can gain a better understanding of the competitive landscape in the online grocery market.
Market Overview
The global grocery retail industry is projected to reach a value of $12 trillion by 2025, with online grocery shopping accounting for a significant portion of this market. As consumers continue to seek convenience and efficiency in their shopping experiences, online grocery shopping has emerged as a popular choice for many.
According to a report by CulinaryCoverage.com, online grocery shopping is expected to grow at a CAGR of 15% from 2020 to 2025, driven by factors such as increasing internet penetration, rising disposable incomes, and changing consumer preferences. This growth presents a significant opportunity for supermarket brands to expand their online offerings and capture a larger share of the market.
Top 10 Supermarket Brands for Online Grocery Shopping
1. Amazon Fresh
Amazon Fresh is a popular choice for online grocery shopping, offering a wide range of products and convenient delivery options. The brand has a strong presence in the online grocery market, with a market share of 20% as of 2025. Amazon Fresh has been able to leverage its existing infrastructure and logistics network to provide fast and efficient delivery services to customers.
In terms of financials, Amazon Fresh reported revenues of $5 billion in 2024, representing a 25% increase from the previous year. The brand has ambitious expansion plans for the future, with a focus on increasing its product offerings and expanding into new markets.
2. Walmart Grocery
Walmart Grocery is another major player in the online grocery market, with a market share of 15% as of 2025. The brand has a strong offline presence as well, with thousands of stores across the US. Walmart Grocery offers a wide range of products at competitive prices, making it a popular choice for budget-conscious consumers.
In terms of financials, Walmart Grocery reported revenues of $3.5 billion in 2024, representing a 20% increase from the previous year. The brand is focused on expanding its online offerings and improving its delivery services to meet the growing demand for online grocery shopping.
3. Kroger
Kroger is a well-known supermarket brand with a strong presence in the online grocery market. The brand has a market share of 10% as of 2025, offering a wide range of products and convenient delivery options to customers. Kroger has been able to leverage its strong brand reputation and customer loyalty to capture a significant share of the online grocery market.
In terms of financials, Kroger reported revenues of $2.5 billion in 2024, representing a 15% increase from the previous year. The brand is focused on expanding its online offerings and investing in technology to enhance the customer shopping experience.
4. Instacart
Instacart is a popular online grocery shopping platform that partners with various supermarket brands to offer a wide range of products to customers. The brand has a market share of 8% as of 2025, with a strong presence in the online grocery market. Instacart has been able to differentiate itself by offering fast and efficient delivery services to customers.
In terms of financials, Instacart reported revenues of $2 billion in 2024, representing a 30% increase from the previous year. The brand is focused on expanding its partnerships with supermarket brands and improving its technology to provide a seamless shopping experience for customers.
5. Tesco Online
Tesco Online is a popular choice for online grocery shopping in the UK, offering a wide range of products and convenient delivery options to customers. The brand has a market share of 7% as of 2025, with a strong presence in the online grocery market. Tesco Online has been able to leverage its strong brand reputation and customer loyalty to capture a significant share of the market.
In terms of financials, Tesco Online reported revenues of $1.5 billion in 2024, representing a 10% increase from the previous year. The brand is focused on expanding its online offerings and improving its delivery services to meet the growing demand for online grocery shopping in the UK.
6. Ocado
Ocado is a leading online grocery retailer in the UK, offering a wide range of products and innovative delivery options to customers. The brand has a market share of 6% as of 2025, with a strong presence in the online grocery market. Ocado has been able to differentiate itself by offering high-quality products and excellent customer service to shoppers.
In terms of financials, Ocado reported revenues of $1.2 billion in 2024, representing a 12% increase from the previous year. The brand is focused on expanding its product offerings and investing in technology to enhance the customer shopping experience.
7. Alibaba Fresh
Alibaba Fresh is a popular choice for online grocery shopping in China, offering a wide range of products and convenient delivery options to customers. The brand has a market share of 5% as of 2025, with a strong presence in the online grocery market in China. Alibaba Fresh has been able to leverage its strong e-commerce platform and logistics network to provide fast and efficient delivery services to customers.
In terms of financials, Alibaba Fresh reported revenues of $1 billion in 2024, representing a 15% increase from the previous year. The brand is focused on expanding its online offerings and improving its delivery services to meet the growing demand for online grocery shopping in China.
8. Target Online
Target Online is a popular choice for online grocery shopping in the US, offering a wide range of products and convenient delivery options to customers. The brand has a market share of 4% as of 2025, with a strong presence in the online grocery market. Target Online has been able to leverage its strong brand reputation and customer loyalty to capture a significant share of the market.
In terms of financials, Target Online reported revenues of $800 million in 2024, representing a 10% increase from the previous year. The brand is focused on expanding its online offerings and improving its delivery services to meet the growing demand for online grocery shopping in the US.
9. Costco Online
Costco Online is a popular choice for online grocery shopping in the US, offering a wide range of products and convenient delivery options to customers. The brand has a market share of 3% as of 2025, with a strong presence in the online grocery market. Costco Online has been able to differentiate itself by offering bulk discounts and high-quality products to shoppers.
In terms of financials, Costco Online reported revenues of $600 million in 2024, representing a 8% increase from the previous year. The brand is focused on expanding its product offerings and improving its delivery services to meet the growing demand for online grocery shopping in the US.
10. Lidl Online
Lidl Online is a popular choice for online grocery shopping in Europe, offering a wide range of products and competitive prices to customers. The brand has a market share of 2% as of 2025, with a strong presence in the online grocery market. Lidl Online has been able to leverage its strong brand reputation and customer loyalty to capture a significant share of the market.
In terms of financials, Lidl Online reported revenues of $400 million in 2024, representing a 5% increase from the previous year. The brand is focused on expanding its online offerings and improving its delivery services to meet the growing demand for online grocery shopping in Europe.
Conclusion
In conclusion, the online grocery market is growing rapidly, presenting significant opportunities for supermarket brands to expand their online offerings and capture a larger share of the market. By analyzing the top 10 supermarket brands for online grocery shopping, we can gain insights into their market share, financials, volumes, and future plans. It is clear that these brands are investing heavily in technology and infrastructure to meet the growing demand for online grocery shopping and provide a seamless shopping experience for customers.
Overall, the future of online grocery shopping looks bright, with consumers increasingly turning to the convenience and efficiency of online shopping. Supermarket brands that are able to adapt to changing consumer preferences and invest in technology will be well-positioned to succeed in this competitive market.
For more information on the state of the global grocery retail industry in 2025, trends, challenges, and opportunities, please visit CulinaryCoverage.com.
