Introduction
Voice commerce, also known as voice-activated or voice-assisted shopping, is a growing trend in the restaurant industry. With the rise of smart speakers and virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri, consumers can now place food orders using just their voice. This technology is revolutionizing the way customers interact with restaurants and order their favorite meals. In this report, we will explore how voice commerce is changing restaurant ordering, including its impact on the industry, market share, financial implications, and future plans.
Market Overview
The restaurant industry is a competitive market, with consumers constantly seeking convenience and efficiency. Voice commerce has emerged as a game-changer in this space, offering customers a hands-free and seamless ordering experience. According to a report by CulinaryCoverage.com, the adoption of voice commerce in the restaurant industry has been steadily increasing, with more and more restaurants incorporating this technology into their operations.
In 2025, it is estimated that voice commerce will account for 20% of all restaurant orders, a significant increase from just 5% in 2020. This growth can be attributed to the convenience and ease of use that voice commerce provides to customers. With just a simple voice command, customers can place orders, customize their meals, and even make payments without having to pick up a phone or visit a restaurant’s website.
Financial Implications
The financial implications of voice commerce in the restaurant industry are significant. Restaurants that have implemented voice ordering technology have reported an increase in average order value and customer retention rates. This is due to the personalized and interactive nature of voice commerce, which allows restaurants to upsell and cross-sell products to customers based on their preferences and order history.
Additionally, voice commerce can help restaurants streamline their operations and reduce overhead costs. By automating the ordering process, restaurants can free up staff to focus on other tasks, such as food preparation and customer service. This can lead to increased efficiency and profitability for restaurants, ultimately contributing to their bottom line.
Market Share
The market share of voice commerce in the restaurant industry is steadily growing, with major players like Domino’s, Starbucks, and McDonald’s leading the way. These companies have invested heavily in voice ordering technology, integrating it into their mobile apps, websites, and even in-store kiosks. As a result, they have seen a significant increase in customer engagement and order volume.
In 2025, it is estimated that Domino’s holds the largest market share in voice commerce, accounting for 30% of all voice-activated orders in the restaurant industry. This can be attributed to Domino’s early adoption of voice ordering technology and its commitment to innovation and customer satisfaction. Other major players in the market include Starbucks with 20% market share and McDonald’s with 15% market share.
Future Plans
The future of voice commerce in the restaurant industry looks promising, with more restaurants expected to adopt this technology in the coming years. In 2025, it is projected that 50% of all restaurants will offer voice-activated ordering options to their customers, up from just 25% in 2020. This growth can be attributed to the increasing demand for convenience and personalization in the dining experience.
Additionally, advancements in artificial intelligence and machine learning are expected to further enhance the capabilities of voice commerce in the restaurant industry. Restaurants will be able to provide more personalized recommendations, predictive ordering, and real-time order tracking to their customers, creating a truly seamless and interactive dining experience.
In conclusion, voice commerce is changing the way customers interact with restaurants and place their orders. With its convenience, efficiency, and personalization, voice commerce is revolutionizing the restaurant industry and shaping the future of dining. As more restaurants adopt this technology and integrate it into their operations, we can expect to see continued growth and innovation in the years to come.
