Kellogg’s Recalls Chocolate Cornflakes Due to ‘Hard Lumps’ Choking Fears
Kellogg’s has issued a recall for its newly launched chocolate cornflakes after discovering that some boxes contain “hard lumps” that could pose a choking hazard or cause dental damage. The company is advising consumers who purchased the affected cereal to dispose of it immediately and seek a refund. This article delves into the details of the recall, the reasons behind it, and what consumers need to know.
Discovery of the Issue
Kellanova, the company responsible for manufacturing Kellogg’s cereals in Europe, identified the presence of hard lumps in the new chocolate cornflakes. These lumps do not break down when combined with milk, raising concerns about potential risks to consumers. In a recall notice, the company explained, “We have become aware of a very low level of small hard lumps forming in our new Kellogg’s Corn Flakes chocolate flavor. These hard lumps of food could cause dental harm or be a choking hazard.”
Precautionary Measures
As a precautionary measure, Kellogg’s has requested that consumers who purchased the affected cereal boxes dispose of them. The recall affects 450g boxes of the chocolate cornflakes with best before dates ranging from December 6, 2024, to April 28, 2025. Customers are urged to contact Kellogg’s for a refund.
The Food Standards Agency (FSA) also issued a warning to consumers, stating, “This product may contain small hard lumps of food which makes it unsafe to eat. If you have bought the above product do not eat it. Instead, dispose of the product and contact Kellogg’s.”
Background on the Product
The chocolate cornflakes, launched earlier this year, were marketed as a modern twist on the classic 102-year-old Kellogg’s Corn Flakes brand. At the time of launch, the company expressed confidence in the new flavor, stating, “We’re sure it’s something the whole family will enjoy.” However, the recent discovery of hard lumps has led to the recall to ensure consumer safety.
Company’s Response and Assurance
Kellanova believes that only a small proportion of the boxes contain these hard lumps and maintains that there is “minimal risk” to consumers. A spokesperson for the company noted, “Clusters of cereal forming during production can be a normal occurrence and these usually break up when eaten or placed in milk. But, when we spotted that hard lumps of cereal were forming in a very small amount of our new Kellogg’s Corn Flakes Chocolate Flavor cereal, we took the decision to recall all product.”
Scope of the Recall
The recall is limited to the specified 450g boxes purchased within the four-month period. Other varieties of Kellogg’s Corn Flakes are unaffected by this issue, and consumers of those products need not be concerned. The company has assured that it is taking all necessary steps to address the problem and prevent future occurrences.
Consumer Actions
Consumers who have purchased the affected chocolate cornflakes should check the best before dates on their boxes and dispose of any that fall within the specified range. To receive a refund, customers should contact Kellogg’s directly. The company has set up channels to handle inquiries and process refunds efficiently.
Conclusion
Kellogg’s recall of its new chocolate cornflakes due to the presence of hard lumps highlights the company’s commitment to consumer safety. While the issue affects only a small number of boxes, the potential risks of choking and dental damage have prompted this precautionary recall. Consumers are advised to dispose of any affected products and contact Kellogg’s for a refund. The company’s swift action and transparency aim to maintain consumer trust and ensure the continued safety and enjoyment of its products.
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